Last updated: 9 October 2026

At Quince, we respect your privacy and take care with the personal information you share with us.

This policy explains how we collect, use and protect your information when you visit our website, shop online, subscribe to our newsletter or contact Quince Bakery or Clementine.

1. Who we are

Quince is home to Quince Bakery and Clementine, two neighbourhood places on New North Road in Islington, London.

Both are run by Quince Bakery Ltd (company number 14639779, registered in England and Wales), with its registered office at 267 New North Road, London N1 7AA. Quince Bakery Ltd is the controller responsible for your personal information.

If you have any questions about your personal information, email us at hello@quincebakery.co.uk.

2. Information we collect

Depending on how you use our website and services, we may collect:

• Your name, email address, telephone number and delivery or billing address.

• Information about purchases, cake orders, catering enquiries and other requests.

• Details of any allergies or dietary needs you tell us about for a cake or catering order.

• Information you provide when subscribing to our newsletter.

• Messages you send us by email or through website forms.

• Technical information about how you use our website, including information collected through cookies and similar technologies.

We only collect information that is relevant to the services we provide.

3. How we use your information

We use personal information to:

• Process and fulfil orders, payments and deliveries.

• Respond to enquiries and provide customer support.

• Manage cake orders, catering requests and other bookings.

• Send newsletters and updates where you have signed up or, if you’ve bought from us, about similar products (you can opt out at any time).

• Maintain the security and functionality of our website.

• Understand how our website is used and improve our services.

• Meet our legal, accounting and regulatory obligations.

The law requires us to have a reason, called a legal basis, for each way we use your information. 

Ours are:

• Orders, cake and catering requests, and customer support: to carry out our contract with you, or to take steps you’ve asked for before placing an order.

• Newsletters: your consent. For past customers, our legitimate interest in telling you about similar products.

• Website analytics: your consent, given through our cookie banner.

• Website security and improving our services: our legitimate interest in running and improving our business.

• Tax, accounting and legal records: to meet our legal obligations.

If you tell us about an allergy or dietary need, we use it only to prepare your order safely, with your explicit consent, and delete it once your order is complete.

4. Our newsletter

If you subscribe to receive news from Quince, we will use your email address, and your name if provided, to send you updates about Quince Bakery and Clementine.

You can unsubscribe at any time using the link included in our emails or by contacting us. 

Our newsletters are managed through Mailchimp. 

5. Online purchases and payments

When you place an order through our online shop, you will be directed to our shop hosted by Square, a third-party ecommerce and payment provider.

Orders and payments are processed through Square's platform, rather than directly through the Quince website. Square collects and processes the personal and payment information needed to complete your purchase, and is responsible for the payment information it collects.

We may receive information about your order, including your name, contact details, items purchased and delivery or collection information, so that we can fulfil your order and provide customer support.

We do not receive or store your full payment card details.

For more information about how Square handles personal information, please see Square's Privacy Policy.

6. Who we share information with

We may share personal information with trusted service providers who help us operate our website and business, including:

• Our website hosting and ecommerce providers.

• Payment processing services.

• Mailchimp, our email newsletter provider.

• Delivery and fulfilment providers.

• Google Analytics, if you agree to analytics cookies, to help us understand how visitors use our website.

We do not sell your personal information.

We may also share information where required by law or to protect our legal rights.

7. How long we keep information

We keep personal information only for as long as we need it for the purposes described in this policy.

 For example:

• Order and transaction records are kept for six years, as required for tax and accounting.

• Newsletter subscription information is kept while you remain subscribed. After you unsubscribe, we keep your email address on a suppression list so that we don’t contact you again.

• Enquiries and correspondence are kept for up to two years.

• Allergy and dietary details are deleted once your order is complete.

• Website analytics and cookie information is kept according to the periods described in our Cookie Policy.

When information is no longer needed, we securely delete or anonymise it.

8. Keeping your information safe

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse or disclosure.

We also expect the service providers we work with to maintain appropriate data protection safeguards.

9. International transfers

Mailchimp and other service providers may process personal information outside the UK. Where this happens, we make sure it is protected by safeguards approved under UK data protection law, such as the UK-US data bridge or UK-approved contract clauses.

10. Your rights

Under UK data protection law, you may have the right to:

• Access the personal information we hold about you.

• Ask us to correct inaccurate information.

• Request deletion of your information in certain circumstances.

• Object to or restrict certain uses of your information.

• Withdraw consent where processing is based on consent.

• Request transfer of your information where applicable. 

You also have the right to object to the use of your personal information for direct marketing at any time.To exercise your rights, please contact hello@quincebakery.co.uk. We’ll respond within one month.

If you’re unhappy with how we’ve handled your information, please tell us first so we can put it right. You can also raise a concern with the Information Commissioner's Office (ICO) at ico.org.uk.

11. Cookies

Our website uses cookies and similar technologies to help it work and, with your consent, understand how visitors use the site.

For more information, please see our Cookie Policy.

12. Changes to this policy

We may update this policy to reflect changes to our website, services or legal obligations. The latest version will always be available on this page.